Today, Africa’s population is estimated at 1.2 billion people (15% of the world’s total). By 2050, it’s expected the population of 26 out of 54 countries in Africa will at least double their size. Combine this with the burgeoning middle class and you have a compelling case for digital merchant expansion. For merchants looking to increase their footprint in emerging markets, this webinar is a must.
Key Learning Points:
- Insights as to why merchants should start prioritizing Africa now
- How to best appeal to local consumers
- Market spotlights on Egypt, Kenya, Ghana
- Latest intel from Rossini’s trip to Africa
Rossini Zumwalt, Chief Payments Officer, Emergent Payments