Updated Visa Policy: Subscription Merchants Offering Free Trials or Introductory Promotions

Join PaymentsEd and Visa as we provide an in-depth overview of Visa’s recently-announced policy updates for subscription merchants offering free trials or introductory promotions.


The Changes Are Designed to:

1. Promote an enhanced customer experience.
2. Enable cardholders & issuers to clearly identify these transactions.
3. Bring more specificity and clarity to the disputes requirements.


Brendan Grant, Senior Director, Seller Solutions (Policy), Visa



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