Tuesday, 24 June at 12pm ET. Merchants face a significant challenge in balancing the potential for revenue recovery through retrying failed transactions against the associated costs and penalties. While retries can help recover lost sales, every retry action carries inherent risk to your business, including immediate financial loss (e.g. processing fees and excessive retry penalties) and more long term consequences like negative customer experiences and churn.The critical question is: How can merchants determine the optimal number of retries that maximize their return on investment (ROI) without incurring excessive costs or penalties?