Mobile Loyalty – designing a loyalty-based approach for ecommerce

It’s no secret that more and more consumers are electing to shop and procure goods and services on their mobile devices. What drives these consumers to use a native application versus a website isn’t as easy to identify. What are the factors that influence mobile loyalty?

Should responsive design be a key requirement for your website? Is a native application the best solution for your company? What are the key elements of a mobile/web shopping design that leads to customer loyalty?

In this session, Jeff Courcelle, Vantiv’s VP of User Experience & Design, will share best practices for designing user interfaces and shopping experiences for web and mobile that drive conversions, provide competitive advantages, and create customer loyalty.

If you are interested in mobile loyalty, you may also be interested in a copy of a presentation from DRF2015 titled: Omni Channel Success. This presentation explains the key omni-channel implications for your business, your customers, as well as strategies that have worked for others to help you drive additional revenues.

For more payments education, join us at the DRF 2015, August 3-5, 2015, at the Hyatt Regency Minneapolis. Or visit the resources section of this website for presentations from past conferences. Visit for more information on our 30 hours of education “for merchants by merchants” in a sales-free environment!