Fran Jones is a global operations and payments strategist with over a decade of experience helping digital businesses expand internationally. At Digistore24, she specializes in cross-border commerce, reseller models, and payment localization—removing the operational and regulatory barriers that often hold merchants back from going global.

Fran has worked closely with Digistore24 and played a key role in launching its Irish entity, enabling merchants to access the European market without needing their own local setup. Through this model, businesses can sell compliantly across borders while simplifying VAT, payment processing, and regional requirements.

She’s passionate about helping entrepreneurs turn payments into a growth engine—combining smart infrastructure, localization, and strategic guidance to ensure success in new markets.