CI compliance isn't a destination, it's a never-ending journey. As threats evolve and payment environments grow more complex, point-in-time compliance quickly breaks down. This session challenges the once-a-year mindset and shows how leading merchants are shifting to perpetual PCI readiness through continuous monitoring, risk-based controls, and smarter use of automation and data. The result: stronger security, fewer surprises, and compliance that actually holds up in the real world.