PaymentsEd

Mainstage - Adyen - You can get with this..or you can get with that - A/B Testing Payment Providers

Tuesday, July 28, 2026 at 2:30 PM - 3:00 PM
Grand AB
Mainstage

Session Description

Merchants have more payment provider options at their disposal than ever before. They continue to invest in multiple payment provider rails for redundancy and performance reasons. But…measuring performance between payment providers is hard. There are tons of variables to consider and if not done right, the results can be incorrectly skewed leading to merchants making incorrect routing decisions. This is a topic that is rarely discussed, yet all merchants with multiple payment providers are trying to solve the same challenge. We’ll share what the industry has learned over the years in creating the most effective champion/challenger strategy for deciding which payment provider to route traffic to. When done right, the results can be incredibly impactful to the merchant and its consumers.

Speaker

Tyler Huen

Vice President - Digital Payments, Adyen