In this session, we’ll reimagine payment failure recovery as a space for innovation rather than just optimization. Too often treated as a reactive back-end process, dunning is emerging as a powerful lever for shaping customer trust, unlocking revenue, and differentiating the overall experience. When approached creatively, it becomes an opportunity to turn moments of friction into moments of value.

We’ll examine how to rethink dunning through the lens of experience design and disciplined experimentation—leveraging payment intelligence to inform UX decisions. By identifying patterns in decline codes and understanding what actions lead to successful recovery, merchants can proactively guide customers toward the right next step. We’ll explore how greater transparency—surfaced through thoughtfully designed error messaging—can empower users to quickly resolve payment issues and improve outcomes.

We will share forward-looking strategies, data-driven insights, and lessons from A/B testing across timing, communication, and recovery flows. Whether you’re building from the ground up or evolving existing systems, this session will offer fresh perspectives on how to design dunning experiences that are not only effective, but truly best in class.