Interested in payments education? Join other payments experts as part of the PaymentsEd Forum Advisory board of directors.

Participation provides Advisory board members high level interaction and relationship building with merchants, acquirers, card companies, and service providers who influence the direction of the industry, the scope of the PaymentsEd Forum and the content of the annual event.  Board companies and their representatives enjoy high visibility as representatives of the PaymentsEd Forum in all meetings, communications, promotional materials, and the web site.  PaymentsEd Forum Board member companies have the flexibility to appoint and change their company representative for board meeting participation with approval of the PaymentsEd Forum Merchant Board.

Board Members are able to influence card not present processing protocol and strengthen merchant education in this targeted market segment.   Serving as payments experts they help members follow the rules, remain in good standing with their processors, lower fraud and chargebacks, reduce potential costs, and avoid penalties and fines across all merchants in the industry.

 Advisor Board

Sharon Haines


In her role as Head of Ecommerce Merchant Sales for Visa, Inc., based in Wilmington Delaware, Sharon Haines leads an organization that partners with ecommerce merchants to improve their utilization of and value derived from the Visa Network.  Sharon and her team have been instrumental in gathering feedback from merchants, acquirers and processors about pain points, challenges and needs in payments processing and sharing this information with Visa’s product, risk and compliance teams to advocate for change and drive improvements to the payments ecosystem for the merchant community.

Lisa Polter-Tennant


Lisa has over 20 years of experience in Risk Management, Strategic Client Management, Payments Operations, eCommerce and Recurring payments strategy and has served a wide range of online retail merchants and acquirers, including Victoria’s Secret Catalogue, and Litle&Co/Vantiv and Chase Paymentech. In both her current and prior roles, Lisa’s focus has been on building teams, process and procedure to mitigate and fight fraud and driving client satisfaction, representing the voice of the customer as an internal advocate as well as with payment brands and industry organizations.

Feliciano, Pia

Pia Feliciano


Pia Feliciano has over 20 years of experience in payments with the past ten years at Discover Financial Services. She is a creative and innovative thought leader able to tackle challenging situations and come up with new and unique solutions.

Julie Fergerson

Julie Fergerson, Senior Vice President of Industry Solutions at Ethoca, is one of the industry’s foremost experts on Internet payments fraud. Fergerson has over 20 years of experience in the online payments and fraud management industry and holds patents for secure transaction order management processing and preventing fraudulent electronic transactions.

Laura Pailler

For over four years, Laura has led one of the e-commerce relationship management teams at Vantiv. Prior to Vantiv, she held leadership roles at Nasdaq and WGBH Boston. In her spare time, she enjoys running marathons and describing live theater for the visually impaired. She lives in Ayer, MA with her husband and twin daughters.

JJ Kieley

JJ Kieley is the Vice President, Payment Consulting Group, US and LAC. The Payments Consulting Group (PCG) is responsible for providing payment processing technical expertise and consulting to American Express merchants, third party processors and payment service providers.

As a member of the PCG organization he is responsible for partnering with merchant-facing, product development and technical organizations within American Express to develop and deliver payment-related solutions for the US and Latin America. These solutions are primarily focused on payment security solutions (e.g. EMV and Safekey) and emerging payment solutions (e.g. digital wallet, in-app and tokenization).

Danielle Gotkis

Danielle Gotkis is Senior Vice President of Marketing at dLocal, where she oversees the intersection of corporate and product marketing and is responsible for communications, new product and geography launches, partner and channel marketing initiatives, and customer marketing programs. She works closely with dLocal’s tier 1 merchant customers, payment ecosystem partners, global retailers and online marketplaces on evolving their understanding of the payments landscape in emerging markets, while guiding them to implement holistic cross-border payments strategies that reach all local customers and maximize conversions. Prior to dLocal, Danielle held marketing leadership, partnership and management roles at several Silicon Valley mobile technology and SaaS companies, including PayNearMe, an alternative payments network that enables billers to accept real-time payments from un- and underbanked consumers. Danielle holds an MBA in International Business from the University of Denver in Colorado and a B.S. in Information Technology and New Media from Arizona State University.

Joseph Leija

Joseph Leija is General Manager, North America at Ingenico ePayments. He has over 20 years’​ generating top results in the banking and electronic payments industry and has worked with many of the top 100 global eCommerce merchants, enabling them to expand their businesses internationally. Before joining Ingenico ePayments, Leija worked with Sage Payment Services, helping to expand the company’s footprint among associations and Independent Software Vendors (ISVs). Prior to that, he was a Vice President with Chase Paymentech, running a team that consulted directly with merchants and supporting their global expansions. Earlier in his career, Leija worked for First Data, where he managed the Relationship Management team supporting T&E clients. In addition, Leija developed and supported the company’s international strategy. Joe serves as a board member for Payment’s Ed. He has an MBA in Finance from Loyola University Chicago, and he currently lives in San Francisco with his family.

John Hierholzer

John Hierholzer

John Hierholzer is Vice President of Operations and Infrastructure on the MasterCard North America Market Development team. In this role, he is responsible for defining and driving technology enhancements to improve processing efficiencies. He is also responsible for supporting the rollout of new technologies such as MasterPass, MasterCard Digital Enable Service, Tokenization and BIN expansion in an effort to expand acceptance, cardholder benefits and security of the MasterCard network.

Previously, John was a member of the Global Proxy Office. He also played a key role in MasterCard’s initial public offering and helped facilitate MasterCard’s transition to become a publicly traded company.

Parsons, Caroley
Caroley Parsons

In the Group Manager role, Caroley Parsons is responsible for orchestrating the efforts of the National Account Management Team to ensure unparalleled service levels, focusing on building and maintaining long-term relationships with clients specializing in retail, catalog, Internet, and other multi-channel businesses to our top tier customers.

Karen HS

Karen Coffey

Karen Coffey has been a payments industry enthusiast for over 18 years. Karen’s roles have included client management, training, consulting and strategic planning.

Adam Hollis


Adam Hollis has 15 years of ecommerce payments experience and is currently Senior Vice President of Business Development for Vindicia, an Amdocs company. In his role at Vindicia Adam is responsible for global partnerships ranging from revenue recognition software to payment acquirers and gateways. Adam’s other experience includes management roles with JPMorgan Chase and W. Capra Consulting.

Layne Headshot

Layne LaBadie


Layne LaBadie is Vice President of Business Development and National Account Management for JCB International Credit Card Co., Ltd.  She has over 20 years of experience in the payments industry.  Her current responsibilities include Relationship Management, Marketing and growing JCB card acceptance for major accounts in Electronic Commerce, Retail, and Travel and Entertainment.