Interested in payments education? Join other payments experts as part of the PaymentsEd Forum Advisory board of directors.

Participation provides Advisory board members high level interaction and relationship building with merchants, acquirers, card companies, and service providers who influence the direction of the industry, the scope of the PaymentsEd Forum and the content of the annual event.  Board companies and their representatives enjoy high visibility as representatives of the PaymentsEd Forum in all meetings, communications, promotional materials, and the web site.  PaymentsEd Forum Board member companies have the flexibility to appoint and change their company representative for board meeting participation with approval of the PaymentsEd Forum Merchant Board.

Board Members are able to influence card not present processing protocol and strengthen merchant education in this targeted market segment.   Serving as payments experts they help members follow the rules, remain in good standing with their processors, lower fraud and chargebacks, reduce potential costs, and avoid penalties and fines across all merchants in the industry.

The Advisory Board of Directors includes the following payments experts:


Aashish Bhargava


Aashish Bhargava is Vice President, Merchant Solutions with Visa Inc., based Foster City, CA. He is responsible for driving business plans and strategies for the fastest growing channels – eCommerce and Card Not Present, and evolving the acceptance channels and solutions to address innovation products and services.

Craven, Sara

Sara Craven


Sara Craven joined Verifi in 2009 and serves as Chief Operating Officer and General Counsel. As COO, Sara is responsible for all operations including client relations, business operations, human resources and all legal affairs. Verifi was founded in 2005 to help merchants effectively manage the payment challenges they face every day.

Egbert, Jim 2

Jim Egbert


Jim Egbert joined TSYS in 2014 and currently leads the Strategic Account Management Team. Jim’s background encompasses 20+ years of executive experience in business development, M&A, strategy, sales, marketing and operations. Jim’s areas of focus are manufacturing, engineered solutions, wireless communications, CRM, SaaS, and big data analytics.


Feliciano, Pia

Pia Feliciano


Pia Feliciano has over 20 years of experience in payments with the past ten years at Discover Financial Services. She is a creative and innovative thought leader able to tackle challenging situations and come up with new and unique solutions.


Julie Fergerson


Julie Fergerson, Senior Vice President of Industry Solutions at Ethoca, is one of the industry’s foremost experts on Internet payments fraud. Fergerson has over 20 years of experience in the online payments and fraud management industry and holds patents for secure transaction order management processing and preventing fraudulent electronic transactions.


Ferrante, ToddTodd Ferrante


Todd Ferrante has been in the payments industry for eight years, leading efforts to improve the customer experience. He is currently Director of Merchant Operations at Vantiv (NYSE: VNTV), a leading payment processor differentiated by an integrated technology platform.


JJ Kieley


JJ Kieley is the Vice President, Payment Consulting Group, US and LAC. The Payments Consulting Group (PCG) is responsible for providing payment processing technical expertise and consulting to American Express merchants, third party processors and payment service providers.

As a member of the PCG organization he is responsible for partnering with merchant-facing, product development and technical organizations within American Express to develop and deliver payment-related solutions for the US and Latin America. These solutions are primarily focused on payment security solutions (e.g. EMV and Safekey) and emerging payment solutions (e.g. digital wallet, in-app and tokenization).

Jimenez, David

David Jimenez

David Jimenez heads up the New Business Development & Account Management efforts globally for Ingenico ePayments. David’s career spans 20 successful years in business development and sales leadership. His experience is in the eCommerce, retail, T&E and recurring bill-pay channels with the acquiring arm of JPMorgan Chase.

John Hierholzer

John Hierholzer


John Hierholzer is Vice President of Operations and Infrastructure on the MasterCard North America Market Development team. In this role, he is responsible for defining and driving technology enhancements to improve processing efficiencies. He is also responsible for supporting the rollout of new technologies such as MasterPass, MasterCard Digital Enable Service, Tokenization and BIN expansion in an effort to expand acceptance, cardholder benefits and security of the MasterCard network.

Previously, John was a member of the Global Proxy Office. He also played a key role in MasterCard’s initial public offering and helped facilitate MasterCard’s transition to become a publicly traded company.

Parsons, CaroleyCaroley Parsons




In the Group Manager role, Caroley Parsons is responsible for orchestrating the efforts of the National Account Management Team to ensure unparalleled service levels, focusing on building and maintaining long-term relationships with clients specializing in retail, catalog, Internet, and other multi-channel businesses to our top tier customers.

Karen HS

Karen Coffey

First Data

Karen Coffey has been a payments industry enthusiast for over 18 years. Karen’s roles have included client management, training, consulting and strategic planning.



Smith, Doug

Doug Smith


Doug joined Vindicia in 2009 and he currently runs their Customer Success practice. His teams span all aspects of customer on-boarding, technical support, and revenue optimization, and they specialize in guiding clients through the evolving world of card not present payments and the membership economy. Doug’s prior career spans 20+ years in billing and payments, including Openwave Systems, Portal Software, and Accenture, as well as leading technology development at several early-stage start-ups.

Layne Headshot

Layne LaBadie


Layne LaBadie is Vice President of Business Development and National Account Management for JCB International Credit Card Co., Ltd.  She has over 20 years of experience in the payments industry.  Her current responsibilities include Relationship Management, Marketing and growing JCB card acceptance for major accounts in Electronic Commerce, Retail, and Travel and Entertainment.

JohnOBrien 2016

John O’Brien


With 10 years of international payments experience working alongside Netflix and many other global eCommerce companies, John manages new business in the U.S. with a talented team of payment professionals who understand the needs of today’s global online businesses.